Privacy Policy

Last updated: May 2026

American Fire Safety Supply LLC ("AMFSS," "we," "us," or "our") operates buyfirestop.com and amfss.com. This Privacy Policy explains what personal information we collect, how we use it, and your rights. We take privacy seriously and do not sell your personal data.

1. Information We Collect

Information you provide directly:

• Account and order information: name, company name, email address, phone number, billing address, shipping address.
• Payment information: credit/debit card details or payment method information. Note: we do not store full card numbers — payment processing is handled by our payment processor (see Section 4).
• Communications: messages you send us via email, contact forms, or customer support channels.
• Tax exemption documents: if you provide a tax exemption certificate, we retain a copy for compliance purposes.

Information collected automatically:

• Log data: IP address, browser type, pages visited, referring URL, and time of visit.
• Cookies and similar technologies: session identifiers, preferences, and analytics data. See our Cookie Policy for details.
• Device information: device type, operating system, and screen resolution.

Information from third parties: We may receive address validation or fraud screening information from our service providers to fulfill orders.

2. How We Use Your Information

We use your information to:

• Process and fulfill orders, including arranging shipping and handling returns;
• Send order confirmations, invoices, shipping notifications, and customer service responses;
• Maintain account records and order history;
• Comply with legal obligations, including tax reporting and record-keeping;
• Detect and prevent fraud and unauthorized transactions;
• Improve our website, product listings, and customer experience;
• Send promotional emails about products, promotions, or industry news — only if you have opted in or are an existing customer (you may opt out at any time).

We do not use your data for automated decision-making that produces legal or similarly significant effects without human review.

3. Legal Basis for Processing

We process your data on the following bases:

• Contract performance: to fulfill orders you place with us;
• Legal obligation: tax records, fraud prevention, and regulatory compliance;
• Legitimate interests: improving our business, preventing abuse, and communicating with existing customers;
• Consent: for marketing communications where consent is required by applicable law.

4. Who We Share Your Information With

We share personal data only as necessary to run our business:

• Shopify: our e-commerce platform processes orders and stores customer account data. Shopify's privacy policy is at shopify.com/legal/privacy.
• Payment processors (e.g., Shopify Payments / Stripe): handle payment transactions securely. We do not store full card numbers.
• Shipping carriers (UPS, FedEx, freight carriers): receive name, address, and contact information to deliver your order.
• Email service providers: used to send transactional and marketing emails.
• Analytics providers (e.g., Google Analytics): receive anonymized or pseudonymized usage data. See our Cookie Policy.
• Accountants and legal advisors: may access records as needed for compliance, auditing, or legal matters, under confidentiality obligations.
• Law enforcement or regulators: when required by law, subpoena, or court order, or to protect our rights or the safety of others.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

5. Data Retention

We retain order and transaction records for a minimum of 7 years for tax and accounting purposes. Customer account data is retained while your account is active and for a reasonable period afterward to handle inquiries or returns. You may request deletion of your data subject to our retention obligations (see Section 7).

6. Data Security

We use industry-standard security measures including TLS encryption for data in transit and access controls to limit who can view customer data internally. No system is perfectly secure, and we cannot guarantee absolute security. If a breach occurs that affects your data, we will notify you as required by applicable law.

7. Your Rights

Depending on your location, you may have the right to:

• Access a copy of the personal data we hold about you;
• Correct inaccurate information;
• Delete your data, subject to our legal retention obligations;
• Opt out of marketing communications at any time via the unsubscribe link in any email or by contacting us;
• Port your data in a machine-readable format;
• Object to processing based on legitimate interests.

For California, Colorado, Virginia, Texas, and Connecticut residents, see our US State Privacy Rights page. For EU/UK residents, see our GDPR Privacy Notice.

To exercise your rights, contact us at [email protected]. We will respond within 45 days.

8. Children's Privacy

Our site and services are not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, contact us at [email protected] and we will promptly delete it. This site is intended for business and adult consumers purchasing industrial safety products.

9. International Visitors

AMFSS is based in the United States. If you access our site from outside the US, your data will be transferred to and processed in the US. EU and UK visitors should review our GDPR Privacy Notice for additional rights and transfer safeguards.

10. Changes to This Policy

We may update this Privacy Policy periodically. The "Last updated" date reflects the most recent revision. Significant changes will be communicated by email to registered customers where feasible.

11. Contact

Privacy questions or requests:
[email protected]
American Fire Safety Supply LLC
United States